4 Dating Apps That Are Changing How Indians Look For Love | HuffPost India
Choose your reason below and click on the Report button. This will alert our moderators to take action. Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings. NIFTY 50 10, Drag according to your convenience. Dating apps may not be a top 10 city trend in India.
According to the latest census, in , 85 million urban Indians were considered single, potentially looking for partners. The number represented a market waiting to be acquired, hooked on and then monetised. It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder , and well established companies in OkCupid or even Match.
India, though never a priority market, was just about getting started. A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online. Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm. And then, the likes of Aisle, TrulyMadly and iCrushiFlush took the plunge into the million market with contrasting business models. Five years down the line, there is some evidence these companies might be earning money.
Statista also says sectoral revenue is expected to show a compounded annual growth rate of Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up. However, there are some who do not mind shelling out a few hundred to at least try and find their best match.
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Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs crore. That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.
The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps. But things are changing for the better.
Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities. It is about getting you to spend time on the platform. The median age in the world is around years. And most of the dating apps cater to an audience under and But what about the rest? Both are on a stable relationship and are in no hurry to get married. If it clicks, initiate a conversation — and possibly more.
But not all online dating stories have to end up with a one night stand. As of , Tinder had a staggering to 9. Bracing oppositions, the couple finally got married in Fairly new to the online dating space is Gleeden, a French online dating community and social networking service. And as controversial as it may sound, Gleeden exclusively deals in extra-marital dating — to create a secure and anonymous space for people seeking affairs outside their relationships.
It, apparently, focusses on the small but growing community around the world which is challenging a foundation construction of society: Seems like a long-shot to establish itself in India — a country which considers infidelity a sin, but has already garnered over 1,00, subscriptions. Gleeden is a facilitator of confidence where married couples can disregard the taboo and explore their desires safely.
This is enough fodder for my family to hunt for a wife. My mother herself made my profile in Shaadi.
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